Luxury Personal Branding Photography for Boutique Retail Owners
Luxury Branding Portraits in Western North Carolina
This destination retail branding session at Graciela Laurent Photography highlights how intentional personal branding photography can elevate a boutique business while telling a deeper story about the entrepreneur behind the brand.
Based in Murphy, North Carolina, Graciela Laurent Photography creates luxury branding portraits and retreat-style photography experiences for women business owners throughout Western North Carolina, Atlanta, Asheville, and destination clients nationwide.
Why Personal Branding Photography Matters for Retail Businesses
While retail businesses rely heavily on chance foot traffic, luxury retail boutiques and businesses know that having an online presence is paramount to success in becoming a destination for travelers.
Let’s get to know this local superstar business leading the way.
Nestled in downtown Murphy, North Carolina is a fabulous destination business:
Indigo Mountain Traders boasting Western North Carolina’s only Hat Bar!
Owned by Gene & Lisa Meadows, Indigo Mountain Traders is one of the coolest places to visit! It’s a true mountain-inspired experience!
Their vision is to bring together talented local artists and crafters while curating one-of-a-kind goods from American-based companies that give back to their communities.
You can always find a friendly face alongside the gorgeous decor such as candles, cowhides, wall art, throw pillows, wrought iron pieces and a bit of Dolly Parton too!
The most unique offering, however, comes in the form of Western North Carolina’s only Hat Bar where you can get a custom made, custom fitted, professionally designed hat with Lisa Meadows, North Carolina’s only certified Hat Master.
They offer individual fittings, group sessions, and they even cater to weddings and corporate events. Basically, you can create any experience and any hat you’d like!
Yet, there is more! Indigo Mtn. Traders is also home to the Hat Bar Bar, a dimly lit, sexy speakeasy where you can enjoy a complimentary glass of wine and good conversation.
As a Branding Photographer in Western North Carolina, I love when I get to photograph businesses like these! Every corner of the shop is perfectly curated and decorated plus, the Hat Bar Bar? Just the right level of drama vibes!
On the day of this Branding session, The Hat Bar hosted a special occasion hat party for a group of close friends. Custom hats and custom drinks for everyone, plus a few shenanigans later, we ended up with these beauties.
Behind the Scenes of This Branding Session
Check out the vibes at Indigo Mountain Traders! So many beautiful details! Helping customers understand how your business feels to visit is way more powerful that simply showcasing what your business simply looks like. This is why a themed destination branding session is so important - effective entrepreneurs capture their ideal clients’ attention right away and entice a visit when the vibe hits right.
A Deeply Personalized Branding Session
These ladies had so much fun at their Hat Bar Celebration! Everyone picked out a fabulous new hat and it was nothing but laughs!
Click on each image to see the whole picture!
What Photography Can Do for You
For my Boudoir clients, and specifically those traveling for the Gilded Boudoir Girlfriends Getaway, this could be part of your celebration! Let’s add a Hat Bar Experience to your photoshoot!
For my Branding clients, this is what it looks like to capture the essence of your brand. To speak directly to your ideal client. To showcase who you are, and not just what you look like.
Make a powerful statement!
Graciela Laurent Photography offers luxury boudoir and personal branding photography experiences in Murphy, North Carolina, serving clients throughout Western North Carolina, Atlanta, Asheville, Andrews, Highlands, Franklin, Chattanooga, and destination travelers seeking a more intentional portrait experience.
Ready to create imagery that reflects the depth of your story and your brand? Want images that are professional, powerful, authentic and human? Contact us here.
FAQ
What is personal branding photography?
Personal Branding Photography showcases your business in a way that speaks directly to your ideal client.
Where is your branding photography studio located?
Graciela Laurent Photography is located just 1 mile from downtown Murphy, North Carolina, just 30 minutes from the Georgia and Tennessee borders.
Do you photograph women entrepreneurs and boutique owners?
Yes! Creating Personal Branding portraits for women entrepreneurs in Western North Carolina, including luxury boutique owners, is one of my favorite types of sessions. We get to show of your amazing business and bring those high-end clients right to your door.
What should I wear for a branding session?
When you book a Personal Branding session with Graciela Laurent Photography, we will take a deep dive into what to wear for your branding session. So much goes into creating different looks! Your personal style, your brand’s personality, how your ideal client response to both - lots to think about! My service includes this analysis and planning.
Do clients travel to Murphy, North Carolina for sessions?
Yes! Clients come from all over the nation for photoshoots. We’ve had clients from Georgia, Florida, Alabama, Tennessee, California, the Caribbean, and more! Plus, if your brand is better represented at your location, I am always available for travel as well.
Looking for a Luxury Branding Session for your Boutique Retail Business in Western North Carolina?
To take your hometown business to the next level, call me for your Personal Branding Analysis & Consultation. We create images of who you are, and not just what you look like. Clients want to know, like, and trust you before they visit and make a purchase - let’s show them who you really are. Let’s create images that speak directly to your clients so that you, too, can have a business that drives tourism. Reach out and let’s chat!